Hello.
We are Hal Kimber, Nick Darby and Dave Oxley and for the past 25 years we have been working in digital marketing and technology . But now, the digital revolution is giving way to the AI revolution. And everything we’ve learned? It’s being rewritten.
We’re back to square one.
So we are launching The MAP—The Marketing and AI Podcast— to explore this new world.
Our mission? To help us all navigate this exciting new era, and we’re inviting you to join us.
Why Now? Marketing is on the Cusp of an AI-Driven Revolution
Marketing is evolving fast. What once worked is now being transformed by artificial intelligence, opening up new possibilities and challenges. Today’s marketing landscape is full of slow, manual processes that bog down creativity and innovation. But we believe AI is the key to optimising and streamlining workflows, allowing marketers to focus on the strategic, creative work that really matters.
In The MAP, we’ll speak with senior marketers who are already using AI in their day-to-day work to explore how it’s reshaping everything from campaign activation to content creation. Our goal is simple: to learn how we can make marketing better, together.
The Current Challenges: Inefficiencies Holding Marketers Back
Before diving into the AI-driven future, it’s worth understanding the current roadblocks many marketers face. Marketing workflows today are often riddled with inefficiencies that slow down execution and limit creative freedom.
1. Fragmented Data and Siloed Systems
Data often sits in silos—separated between departments and systems—making it hard to get a clear, holistic view of customers. Insights are delayed, sometimes inaccurate, and difficult to act upon in real time.
2. Manual Campaign Activation
From brainstorming concepts to activating campaigns, many marketing processes still rely on manual effort. This slows down the entire marketing cycle, leaving teams less time to focus on creative strategy and more on execution.
3. Delayed Campaign Optimisation
Campaigns need to be adjusted on the fly, but often, marketers lack the tools to make real-time decisions. Without quick access to insights, opportunities can be missed, and results may lag behind expectations.
The Future: Seamless Workflows, Real-Time Insights, and Creativity Unleashed
AI offers us a future where marketing is optimised, seamless, and driven by real-time insights. Here’s what that means for marketers:
1. Unified Data and Instant Insights
AI can break down the silos and unite data from multiple sources, both first-party and third-party, giving marketers a real-time, comprehensive view of their audience. With AI tools, insights are generated instantly, allowing marketers to make quick, data-driven decisions.
2. Painless Campaign Activation
By automating repetitive tasks like customer segmentation, creative testing, and media planning, AI helps campaigns go live faster. Marketers no longer need to be bogged down by routine processes; instead, they can focus on refining strategies and exploring new creative ideas.
3. Real-Time Optimisation and Personalisation
AI-powered tools enable marketers to optimise campaigns as they unfold. Adjusting creative, personalising messages, and reallocating spend can happen in real time, ensuring better outcomes and more effective engagement with audiences. Additionally, AI makes greater atomisation possible—enabling brands to deliver the right message at the right moment, at scale.
The Human Side: Empowering Marketers to Do What They Do Best
Despite the incredible potential of AI, it’s not about replacing marketers. It’s about giving us the tools to work smarter, freeing us from the mundane tasks that eat up our time and energy. With AI, marketers can focus on the things that only humans can do—innovating, strategising, and crafting creative experiences that resonate with audiences.
At The MAP, we believe AI will liberate us from the time-consuming tasks that bog us down, allowing us to focus on the inspirational and creative work that matters. Our conversations with senior marketers will explore this balance—how AI is transforming marketing workflows while amplifying the human touch.
Why The MAP?
So why are we launching The MAP? Because we’re in the middle of the most exciting transformation in marketing since the digital revolution. AI is already reshaping our industry, and yet, many marketers are still figuring out how to use it effectively. We want to help demystify AI and show how it can be a powerful tool for marketers at every level.
Together with Nick and Dave, we’ll be speaking with senior marketers who are already using AI to enhance their work. Our aim is to explore the successes, the challenges, and the opportunities that AI presents—and to share practical advice and insights to help you navigate this AI-driven world.
The MAP is for anyone in the marketing community who wants to stay ahead of the curve, embrace AI, and thrive in this new era.
Join us as we map out the future of marketing—together.
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